Author: Lisa

What about the “bread and butter” design work? The work that pays the rent and keeps the lights on? 99% of design work is basic, necessary production work that will never win awards or grace the pages of your portfolio. Without that work, designers might...

In 2015, fueled by a passion for boating and the lake lifestyle, I embarked on a side gig that would soon blossom into a flourishing e-commerce shop on Etsy. As an avid Michigan boater with a day job as a graphic designer and digital marketing...

In today's fast-paced digital age, where content creation is at its peak, the demand for visually appealing graphics has never been higher. Many individuals and businesses turn to convenient tools like Canva and other template-based platforms for their graphic design needs. While these tools offer...

1998-2023 Digital design has undergone a remarkable transformation over the past 25 years. From the early days of pixelated graphics and basic web pages to the stunning 3D animations and immersive user experiences of today, the world of digital design has come a long way. This...

From time to time I select a non-profit organization to do pro bono design work for. This is a way to play as a creative while benefiting the public. Pro bono publico (usually shortened to pro bono) is a Latin phrase that means "for the...

Photo by Jamie Sochin A look back at art school. @CCAD BFA Advertising and Graphic Design 1995 "For those who may not remember, separating color was not a couple of clicks on the computer. It involved shooting four or more negs. Or it required making four or...

The team needed to work together with other stakeholders to deliver results. And deliverwe did.  The website achieved an impressive increase in metrics. In auditing and adding key pagesto the website, we improved sessions, duration of online visits, decreased bounce rate, and realized an impressive conversion...

Virtuoso was looking for a remote email designer to work with their Seattle Marketing Team in a fast paced work environment. The candidate would produce and test mass amounts of multilingual email and social content under very tight deadlines using their digital marketing platform WhatCounts.  Virtuoso...