Design Thinking Process

By definition user experience design (UX designUXDUED, or XD) is the process of defining the experience a user would go through when interacting with a company, its services, and its products. Design decisions in UX design are often driven by research, data analysis, and test results rather than aesthetic preferences and opinions. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user’s perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), which encompasses all aspects and stages of a customer’s experience and interaction with a company.

Design thinking is a formalized framework of applying the creative design process to traditional business problems. The specific term “design thinking” was coined in the 1990’s by David Kelley and Tim Brown of IDEO, with Roger Martin, and encapsulated methods and ideas that have been brewing for years into a single unified concept.

Below is a collection of diagrams that describe the process designers use to solve problems in the field of product design.

Design Thinking Process Framework
Double Diamond Model by the British Design Council in 2005
IDEO Human-Centered Design:

Google Design Sprint: Rapid 5-Day Process

Design sprints started at Google Ventures (GV) about five years ago, and since then have become a powerful movement that helps product teams at Google, developers, and companies in the industry, solve design problems quickly.

The design sprint framework is based on the understanding of Design Thinking.

“A Design Sprint is a time-constrained, five-phase process that uses design thinking to reduce the risk when bringing a new product, service, or feature to the market. Jake Knapp has developed it at Google Ventures”(GV) (Wikipedia).

Watch this video about design thinking and design sprints: