Archive

13 Apr

Posted at 11:52h in
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SEE Eyewear is an independent optical retailer with a serious design point of view.   A campaign concept exploring what an AI-driven creative production pipeline looks like from brief to final composite.   Creative direction, brand strategy, and copywriting were developed across three campaign territories: Nice Glasses, The Architect's...

05 Apr

Posted at 16:40h in
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    Generative AI: VELOCITY  Velocity is a high-concept visual series that explores motion, symbolism, and future-forward design through the lens of storytelling and style. This collection blends fashion, technology, and mythic symbolism—using diamonds and serpents as recurring motifs to express protection, beauty, and transformation. Created using generative AI,...

22 Feb

Posted at 12:49h in
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  AI Realism: Collection of Midjourney Portraits   Through a combination of expert lighting techniques, naturalistic compositions, and high-detail rendering, the collection highlights the subtleties of facial expressions, textures, and environmental storytelling.   The portraits emphasize raw, unfiltered realism, showcasing diverse subjects in a variety of settings, whether bathed in...

02 Feb

Posted at 15:40h in
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   AI Meets Luxury: The Spring Collection Spec Campaign   Exploring the Future of Creative Direction with MidJourney AI. In an era where technology and creativity intersect, I wanted to explore how AI can seamlessly integrate into high-end product campaigns. This spec design campaign for an eyewear brand...

06 Nov

Posted at 13:31h in
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Explore the Lazy Longhorn case study, a Texas-inspired brand identity crafted for Airbnb hosts. Discover the creative process behind rustic logo design, branding elements, and Western hospitality aesthetics that embody a unique guest experience....