AI Meets Luxury: The Spring Collection Spec Campaign
Exploring the Future of Creative Direction with MidJourney AI. In an era where technology and creativity intersect, I wanted to explore how AI can seamlessly integrate into high-end product campaigns. This spec design campaign for an eyewear brand was conceptualized and executed using MidJourney AI, pushing the boundaries of digital aesthetics and brand storytelling.
I continue to explore AI-driven branding and campaign design—looking at ways to integrate AI into real-world digital marketing strategies.
In the space between concept and creation, AI offers a new lens—one that sharpens creative vision. This spec ad for luxury eyewear was built using MidJourney’s character reference and a product image as a style reference, blending photorealism with high-fashion editorial design aesthetics.
Images: Midjourny v6.1
Image Upscaling: Krea
Video Generation: KLING AI 1.6 Standard
Video Editing: Adobe After Effects
Note: no Flux or Krea model training.