CLIENT: Nextperience, NBA

ROLE: Visual Designer

TOOLS: Adobe CC, Illustrator, After Effects

Challenge

Nextperience was tasked with designing a captivating consumer activation for NBA Experiences. The goal: create an experience that followed NBA brand guidelines, attracted crowds, and kept fans engaged across multiple NBA events.

Solution

The Dropping Dimes Challenge is a giant, interactive digital Plinko game that brings NBA excitement to life.

Fans scan a QR code in the NBA Events App, see their name appear on the big screen, and watch a virtual basketball bounce toward a prize. With half the slots awarding prizes and the other half reading “Blocked Shot,” the excitement stays high from start to finish.

Features

Fully skinnable to match any event’s style guide

Scales from 15’ LED wall to 74–98″ monitor setup

Small footprint and rapid player turnover

Simple local setup for quick deployment

A custom backend was built to ensure:

Smooth gameplay

Reliable player registration

Timely prize notifications via automated branded emails (concert tickets, game tickets, NBAstore.com gift cards)

Event Engagement & Stats

Summer League 2024

Total Games Played 11,346

Emirates Cup 2024

Total Games Played 1,330

Crossover 2024

Total Games Played 3,234

Summer League 2025

Total Games Played 4,444

Crossover 2025

Total Games Played 4,302

Results

High Engagement: Thousands of participants across multiple events

Positive Feedback: Overwhelming consumer response

Enhanced Fan Experience: Elevated the NBA fan event experience

For over 30 years, Nextperience has partnered with top brands and agencies to deliver tailored, technology-driven brand activations.

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