Buick Avenir Concept Press Kit - Lisa Dion - Art Direction & AI Content Creative
Buick press kit for the NAIAS featuring the new brand. A spot PMS embossed and varnished booklet cover and a custom etched lucite sleeve and USB drive packaged in a silk screened felt pouch.
print, packaging, press kit, graphic design, art director, freelance designer
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Category
Featured

CLIENT: Premier Communications Group, Buick

 

ROLE: Art Director, Senior Graphic Designer

 

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

 

Challenge:

Develop a press kit for the North American International Auto Show (NAIAS) that showcases Buick’s new branding for the Avenir Concept, embodying luxury and sophistication.

 

Solution:

Designed an upscale press kit featuring:

Booklet: Spot PMS embossed and varnished cover.

Packaging: Custom etched lucite sleeve and USB drive.

Presentation: Packaged in a silk-screened felt pouch.

 

Results:

The press kit effectively highlighted Buick’s new branding, leaving a lasting impression on media and industry professionals, enhancing the perception of Buick as a leader in luxury automotive design.