Branding, Digital, Social Media
branding, design, digital, Social Media
About This Project

Flawsome: A Social-First Gen Z Beauty Brand Design Concept


Project Overview: Flawsome is a Gen Z-focused beauty brand concept built for a social-first world. The brand celebrates individuality and self-expression. This concept showcases the creation of a comprehensive brand identity, including:


  • Social Media Strategy
  • AI-powered Photo Retouching
  • Creative Assets
  • Brand Storytelling
  • Merchandise & Brand Extensions


Target Audience: Gen Z (born between 1997-2012) is a highly diverse and digitally native generation. They value authenticity, self-expression, and social consciousness. Flawsome speaks directly to this audience by celebrating individuality and promoting a positive body image.


Social Media First Strategy:

  • Platforms: Focus on TikTok and Instagram
  • Content: Instagrammable product shots
  • Influencer Marketing: Partner with micro-influencers who embody the Flawsome brand
  • (UGC): Encourage user participation through campaigns and branded hashtags #be•y0u•ty


Conclusion: Flawsome is a social-first beauty brand concept designed to empower Gen Z. By leveraging the latest digital marketing strategies, AI technology, and creative storytelling, Flawsome builds a strong connection with its audience, fostering a community that celebrates self-expression and individuality.