50th Corvette Stingray Press Kit - Lisa Dion - Art Direction & AI Content Creative
Press kit design for Corvette Stingray 50th Anniversary debut at the NAIAS. Embossed metallic foil sleeve, varnished magnetic closure case. Embossed foil booklet cover, USB drive with limited numbered plaques with production vehicle emblem. AGENCY: Premier Communications Group
graphic design, designer, freelance, packaging design, print, brand, corvette, GM, stingray, media
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CLIENT: Premier Communications Group, General Motors (GM)

 

ROLE: Art Director, Sr. Graphic Designer

 

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

 

Challenge:

Create a luxurious and commemorative press kit design for the debut of the Corvette Stingray 50th Anniversary at the NAIAS. The kit needed to reflect the vehicle’s prestige and celebrate its milestone effectively.

 

Solution:

Luxurious Elements: Designed an embossed metallic foil sleeve and varnished magnetic closure case for premium presentation and durability.

 

Commemorative Touch: Developed an embossed foil booklet cover featuring the anniversary theme and a limited edition USB drive with custom-made numbered plaques adorned with the production vehicle emblem. The kit became a collector’s item auctioned on eBay.

 

Pitch Concepts: Presented multiple Illustrator design concepts to GM, focusing on luxury, craftsmanship, and the celebration of the Corvette Stingray’s legacy.

 

Results:

Enhanced Prestige: The press kit design elevated the Corvette Stingray’s brand image during its 50th Anniversary debut.

 

Positive Reception: Received acclaim from GM executives for capturing the vehicle’s essence and milestone celebration and won distinguished industry design awards for print.

 

Effective Presentation: The luxurious design elements contributed to a memorable and impactful unveiling at the NAIAS, reinforcing the Corvette Stingray’s status as an automotive icon.