CLIENT: Beaute de Maman, Michele Brown MD

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

Challenge:

Develop a cohesive and appealing brand identity for Beaute de Maman, emphasizing its unique position in the beauty market catering to pregnant women and mothers.

Solution:

Brand Identity: Created a sophisticated and nurturing brand identity that resonates with the target audience of pregnant women and mothers.

Packaging Design: Designed elegant and user-friendly packaging that communicates safety, efficacy, and natural ingredients.

Advertising Campaign: Developed an advertising campaign highlighting the brand’s benefits and natural formulations through visually appealing graphics and messaging.

Digital Presence: Enhanced digital assets and online presence to attract and engage the target demographic across platforms.

Results:

Market Differentiation: Established Beaute de Maman as a trusted brand in the niche market of pregnancy and maternity skincare.

Positive Customer Feedback: Received acclaim for the brand’s gentle and effective products, fostering customer loyalty.

Increased Sales: Achieved growth in sales through effective branding and targeted advertising efforts.