CLIENT: Premier Communications Group, Saroki Architecture

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

Challenge:

Lead the rebranding efforts for Saraoki Architecture, focusing on creating a modern and cohesive visual identity across various touchpoints, including logo, letterhead, residential and commercial showcase lookbooks, book cover box-set sleeve, and responsive website design.

Solution:

Logo Design: Developed a new logo that reflects Saraoki Architecture’s innovative and sophisticated approach to residential and commercial design.

Identity System: Created a comprehensive identity system including consistent typography, color palette, and design elements for brand cohesion.

Print Design: Designed professional and visually engaging residential and commercial showcase lookbooks and a stylish book cover box-set sleeve to showcase Saraoki Architecture’s portfolio.

Digital Presence: Crafted a responsive website with intuitive navigation and impactful visuals to enhance user experience and showcase the breadth of Saraoki Architecture’s services and projects.

Results:

Enhanced Brand Image: Successfully repositioned Saraoki Architecture with a modern and unified visual identity.

Positive Reception: Received positive feedback from stakeholders and clients for the refreshed brand aesthetic and professional presentation.

Increased Engagement: Improved user engagement on the responsive website, leading to enhanced client inquiries and project opportunities.