Saroki Architecture Rebrand - Lisa Dion - Art Direction & AI Content Creative
Rebranding of Saroki Architecture including new logo, letterhead, residential and commercial showcase books and book sleeve and responsive website design.
brand design, logo design, graphic designer, freelance, freelancer, web design, print design, branding
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Category
Featured

CLIENT: Premier Communications Group, Saroki Architecture

 

ROLE: Art Director, Sr. Graphic Designer

 

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

 

Challenge:

Lead the rebranding efforts for Saraoki Architecture, focusing on creating a modern and cohesive visual identity across various touchpoints, including logo, letterhead, residential and commercial showcase lookbooks, book cover box-set sleeve, and responsive website design.

 

Solution:

Logo Design: Developed a new logo that reflects Saraoki Architecture’s innovative and sophisticated approach to residential and commercial design.

Identity System: Created a comprehensive identity system including consistent typography, color palette, and design elements for brand cohesion.

Print Design: Designed professional and visually engaging residential and commercial showcase lookbooks and a stylish book cover box-set sleeve to showcase Saraoki Architecture’s portfolio.

Digital Presence: Crafted a responsive website with intuitive navigation and impactful visuals to enhance user experience and showcase the breadth of Saraoki Architecture’s services and projects.

 

Results:

Enhanced Brand Image: Successfully repositioned Saraoki Architecture with a modern and unified visual identity.

Positive Reception: Received positive feedback from stakeholders and clients for the refreshed brand aesthetic and professional presentation.

Increased Engagement: Improved user engagement on the responsive website, leading to enhanced client inquiries and project opportunities.