04/06

iKey Rugged Tech

A full-funnel digital marketing rebuild for the rugged peripherals leader: brand-consistent assets, SEO, paid search, email marketing, and Salesforce Marketing Cloud automation that doubled website traffic.

iKey digital marketing and automation system01 — The marketing system
Digital marketing, automation, and the assets that feed the funnel.
ClientiKey, via Marketecture
RoleArt Director, Senior Graphic Designer
ScopeDigital Design, SEO, PPC, CRM Automation
ToolsAdobe CC, WordPress, Google Ads, Marketing Cloud (Pardot)
The challenge

Thirty-one years out of an Austin garage, iKey's rugged keyboards ride everywhere from Air Force One to hospital carts. The digital marketing hadn't kept pace with the product: marketing assets applying the brand inconsistently, a large and aging WordPress site with poor search engine optimization, low organic search visibility, underperforming pay-per-click ad campaigns, and a Salesforce CRM with no marketing automation behind it. The funnel leaked at every stage, from search to lead generation to conversion.

The solution

A rebuild in five connected moves, working with iKey's existing brand rather than replacing it:

  • Brand consistency. Marketing assets, product sheets, and industry brochures redesigned to apply the established identity cleanly and consistently.
  • Website audit and rebuild. A full audit of the aging WordPress site, then key pages redesigned for UX, performance, and conversion.
  • Search. SEO implementation and landing pages that lifted organic visibility and traffic.
  • Advertising. Google Display Network and PPC keyword campaigns redesigned and expanded.
  • CRM and automation. Salesforce improved and Marketing Cloud (Pardot) implemented: users, prospect lists, segmentation, scoring, forms, landing pages, and industry-targeted drip campaigns wired to the display ads.
The results

"With the support of the Google Display Network, we could easily increase our reach. Through specific targeting, we're now able to reach those people who are interested in hearing about iKey's #rugged products."

Cathy Veri, Marketing Manager, iKey

17,000 / monthWebsite visitors, doubled from 8,500 two years earlier.
+130%Prospects, driven by SEO, landing pages, and automated drip campaigns.
1% click rateOn Google Display campaigns, many times the display benchmark.
Better sessionsLonger visits, lower bounce, and stronger conversion after the site rebuild.
iKey product sell sheet and drip email campaigns02 — Sell sheet + drip emails
03 — AI Video Ad
Marketing Cloud drip campaigns: segmented by industry, scored, and tracked to conversion.
iKey digital out-of-home and Google Display ad campaigns04 — Digital OOH + Google Ads
Google Display campaigns, targeted by industry and wired to automated landing pages.
Salesforce Marketing Cloud pipeline and lifecycle report tracking prospects, MQLs, SQLs and won deals to revenue05 — Funnel reporting
iKey DP-72 rugged keyboard display ad campaign creative for cold storage and gloved-hand environments06 — Campaign creative
Full-funnel reporting in Salesforce, tracking every stage from visitors to revenue, and the targeted ad creative that fed it.