Frame — SoccerAI-directed motion designed for one of Los Angeles' premier digital out-of-home canvases: a finalist in the Luma AI x WOW Media Challenge for the Inglewood billboard.
Out-of-home is the hardest test for generative video. No sound, a few seconds of attention, and a canvas the size of a building: the motion has to communicate at a glance and hold up at enormous scale.
This spot was directed for that context. Bold silhouettes, deliberate pacing, and compositions that read from a moving car, generated with Luma AI and refined shot by shot until the sequence earned the canvas. The piece was selected as a finalist in the Luma AI x WOW Media Challenge.
Frame — Soccer
Frame — Football
Frame — Racing