SEE Eyewear: AI Ad Automation Workflow

SEE Eyewear is an independent optical retailer with a serious design point of view. This project asks a question the whole industry is asking: what does an AI-driven creative production pipeline actually look like, end to end, when a human art director runs it?

The answer is a workflow, not a one-off image: brief in, brand-true campaign out, with the taste and strategy still coming from a person.

Creative direction, brand strategy, and copywriting developed across three distinct campaign territories:

• Nice Glasses. A confident, understated route that lets the product carry the line.
• The Architect's Essentials. Eyewear as considered design object, for a customer who thinks in materials and proportion.
• The Closest Thing to Custom. A positioning play on fit and individuality, short of bespoke.

Each territory ships as a complete system: headline, supporting copy, and a full visual direction, generated through a multi-platform AI ad workflow and art directed at every step.

AI-generated video ads produced through the same workflow, built for social and digital placement.