Archive 09/13

The Home Depot

Retail branding for The Home Depot's landscape category.

The Home Depot — Landscape design services01 — Landscape design services
ClientThe Home Depot
ProjectLandscape design services
DisciplineBRAND IDENTITY, PRINT
IndustryRETAIL
The challenge

Develop branding, environmental retail graphics, and print advertising for EnhanceScape, a landscape installation services provider, to be featured in The Home Depot stores. The goal was to create cohesive and eye-catching signage and flyers that promote EnhanceScape’s services effectively to customers.

The solution
  • Branding. Established a strong and consistent brand identity for EnhanceScape, ensuring all materials aligned with The Home Depot’s standards and aesthetics.
  • Retail Signage Design. Designed impactful and informative store signage that effectively communicated EnhanceScape’s services and promotions, enhancing visibility within The Home Depot stores.
  • Print Advertising. Created visually appealing flyers and print ads using Illustrator, Photoshop, and InDesign, highlighting the benefits of EnhanceScape’s landscaping services and special offers.
  • Environmental Graphics. Developed environmental graphics that enhanced the in-store experience, guiding customers through the landscape installation service offerings.
The results
  • Increased Visibility. Successfully increased the visibility of EnhanceScape’s services within The Home Depot stores, attracting more customer interest.
  • Enhanced Brand Recognition. Strengthened brand recognition for EnhanceScape through cohesive and attractive signage and print materials.
  • Customer Engagement. Improved customer engagement and inquiries about landscape installation services, leading to a higher conversion rate.
  • Positive Feedback. Received positive feedback from The Home Depot and customers for the professional and effective design of the signage and flyers.
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