FIFA World Cup 26

Fans don’t want to watch the moment. They want to be the moment. The most shareable content at any live event is the content that features the fan themselves. Personalization at the point of peak emotion — outside the stadium, jersey on, energy electric — is where the real opportunity lives.

Create an activation that cuts through the noise, generates authentic social content, and captures first-party fan data at scale — without feeling like a brand booth.

A real-time AI photo and video experience turning every visitor into a personalized piece of the tournament. The fan pulls out their phone, uploads a photo, and picks their national team. Minutes later, they are composited into a FIFA 26 team kit and broadcast live on a 15-foot LED display.

• 3 deliverables per fan. Collector card, action video, and live LED moment.
• 10-second LED slot. Real-time plaza broadcast creating live social proof.
• 48 nations supported. Full national team kit library for all FIFA 26 participating countries.
• Full data capture. Opt-in CRM pipeline integrated into every fan interaction.
• Infinite social reach. 9:16 video optimized for Instagram Stories, TikTok, and WhatsApp.
• Rapid deployment. Small footprint, quick local setup, modular for any venue size.