Archive 03/13

Corvette Stingray 50th Anniversary Press Kit

A commemorative, collector-grade press kit for the Stingray's 50th anniversary debut at NAIAS: embossed metallic foil, a numbered limited edition, and a case that sold on eBay.

Corvette Stingray 50th Anniversary press kit, embossed metallic foil case01 — The press kit
The finished kit: embossed metallic foil sleeve, varnished magnetic case, and a numbered limited-edition USB drive.
ClientGeneral Motors, via Premier Communications Group
RoleArt Director, Senior Graphic Designer
ScopePrint, Packaging, Concept Development
ToolsIllustrator, Photoshop, InDesign
The challenge

The Corvette Stingray was turning fifty, and GM was debuting the anniversary edition at the North American International Auto Show. The press kit had to match the moment: luxurious, commemorative, and worthy of the car's place as an American automotive icon.

The solution

A press kit designed as a keepsake, not a handout:

  • Luxurious presentation. An embossed metallic foil sleeve and a varnished magnetic-closure case, built for premium feel and durability.
  • Commemorative touch. An embossed foil booklet and a limited-edition USB drive with custom numbered plaques bearing the production vehicle emblem. The finished kit became a collector's item, auctioned on eBay.
  • Concept pitching. Multiple Illustrator design concepts presented to GM, each focused on luxury, craftsmanship, and the celebration of the Stingray's legacy.

The illustrated pitch concepts developed in Illustrator and presented to GM, exploring routes to luxury and craftsmanship before the final direction was chosen.

The results
Award-winningDistinguished industry design awards for print, including Davey Gold and Gold Ink.
Collector's itemThe numbered limited-edition kit was auctioned on eBay.
GM acclaimPraised by GM executives for capturing the car's essence at its 50th anniversary debut.
Corvette Stingray anniversary booklet with embossed foil cover02 — Commemorative booklet
An embossed foil booklet cover carrying the anniversary theme.
Corvette Stingray press kit illustrated pitch concept oneConcept 1
Corvette Stingray press kit illustrated pitch concept twoConcept 2
Corvette Stingray press kit illustrated pitch concept threeConcept 3
Three of the illustrated design concepts presented to GM.