Archive 12/13

Compuware

Brand kit, print, and digital marketing design for the Detroit software company.

Compuware — Brand kit, print and video01 — Brand kit, print and video
ClientCompuware
ProjectBrand kit, print and video
DisciplinePRINT, VIDEO
IndustrySOFTWARE
The challenge

Design a comprehensive and engaging relocation kit for Compuware employees transitioning to remote work. The kit needed to include practical items such as a die-cut case, a desktop reference booklet, a USB drive, and a coffee mug, all packaged in a way that reflected Compuware’s brand identity and eased the transition for employees.

The solution
  • Branding and Design. Developed a cohesive branding strategy for the virtual office kit, ensuring all elements, including the die-cut case, desktop reference booklet, USB drive, and coffee mug, featured consistent design elements and Compuware’s branding.
  • Die-Cut Case. Designed a functional and visually appealing die-cut case to securely hold all items. The case was crafted to be durable and easy to transport, reflecting the practicality needed for a remote working setup.
  • Desktop Reference Booklet. Created a handy desktop reference booklet that included essential information and tips for remote work. The booklet design was user-friendly and visually engaging, making it a valuable resource for employees.
  • USB Drive and Coffee Mug. Designed custom-branded USB drives and coffee mugs to add a personal touch to the kit. These items were both practical and symbolic of the company’s support for its employees during the transition.
  • Packaging and Presentation. Ensured the overall packaging was sleek and professional. The design emphasized functionality while maintaining a high standard of aesthetics to make a positive impression on employees.
The results
  • Enhanced Employee Experience. The virtual office kit effectively supported employees in their transition to remote work, providing them with practical tools and resources while reinforcing Compuware’s brand identity.
  • Positive Feedback. Received positive feedback from both Compuware and their employees for the thoughtful and well-designed kit. Employees appreciated the attention to detail and the practical items included in the package.
  • Brand Consistency. Successfully maintained brand consistency across all elements of the kit, reinforcing Compuware’s commitment to quality and employee support.
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