Archive 11/13

Beauté de Maman

Brand identity, marketing, and packaging for a beauty and wellness line.

Beauté de Maman logo in full colour on white and reversed on green01 — Identity
ClientBeauté de Maman
ProjectBrand identity and packaging
DisciplineBRAND IDENTITY, PACKAGING
IndustryWELLNESS
The challenge

Develop a cohesive and appealing brand identity for Beauté de Maman, emphasizing its unique position in the beauty market catering to pregnant women and mothers.

The solution
  • Brand Identity. Created a sophisticated and nurturing brand identity that resonates with the target audience of pregnant women and mothers.
  • Packaging Design. Designed elegant and user-friendly packaging that communicates safety, efficacy, and natural ingredients.
  • Advertising Campaign. Developed an advertising campaign highlighting the brand’s benefits and natural formulations through visually appealing graphics and messaging.
  • Digital Presence. Enhanced digital assets and online presence to attract and engage the target demographic across platforms.
The results
  • Market Differentiation. Established Beauté de Maman as a trusted brand in the niche market of pregnancy and maternity skincare.
  • Positive Customer Feedback. Received acclaim for the brand’s gentle and effective products, fostering customer loyalty.
  • Increased Sales. Achieved growth in sales through effective branding and targeted advertising efforts.
Beauté de Maman social posts: brand photography, nausea supplement and face and body cream02 — Social
Face and body cream carton dieline03 — Packaging dieline
Gift box set with stretch mark cream, facial scrub and nipple gel04 — Product family
Magazine advertising in American Baby and Pregnancy & Newborn, with web banners05 — Print + digital ads
Presentation folder, business cards and tri-fold brochure06 — Collateral
Black and white maternity and newborn photography07 — Brand photography
Natural canvas and green tote bags08 — Merchandise