About This Project

In a collaborative effort between the University of Michigan Health System’s Comprehensive Cancer Center and Genesis Service Associates, I spearheaded an extensive design project that included the branding and the creation of a 58-page patient and treatment handbook for the Neobladder. From the project’s initial concept to its successful completion, this undertaking underscored the significant influence of visual design in the healthcare sector.


AGENCY: Genesis Service Associates


ROLE: Art Director, Senior Graphic Designer


TOOLS: InDesign, Illustrator