CLIENT: Genesis Service Associates, University of Michigan

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

Challenge:

Design and produce a comprehensive 58-page patient and treatment handbook for the Neobladder at the University of Michigan Health System’s Comprehensive Cancer Center. The handbook needed to be informative, user-friendly, and consistent with the University of Michigan’s branding while addressing the specific needs of Neobladder patients.

Jim Harbaugh business card design concepts.

Solution:

Branding: Developed a cohesive branding strategy for the handbook, ensuring it aligned with the University of Michigan Health System’s established visual identity. This included selecting appropriate color schemes, typography, and imagery.

Content Layout: Designed the handbook layout to be clear and easy to navigate. The content was organized into logical sections, with a focus on readability and accessibility for patients of all ages.

Visual Design: Created engaging visual elements using Adobe CC tools. Illustrated complex medical information with clear graphics and diagrams, making it easier for patients to understand their treatment and care procedures.

Patient-Centered Approach: Focused on a patient-centered design, incorporating feedback from healthcare professionals and patients to ensure the handbook met their needs and preferences.

Quality Assurance: Conducted thorough reviews and revisions to ensure accuracy and clarity of information, maintaining high standards of quality throughout the project.

Results:

Enhanced Patient Understanding: The well-organized and visually appealing handbook improved patients’ understanding of the Neobladder treatment and care procedures, providing them with a valuable resource for their health journey.

Positive Feedback: Received commendations from both the University of Michigan Health System and Genesis Service Associates for the professional and effective design of the handbook. Patients and healthcare professionals appreciated the clarity and usability of the handbook.

Consistent Branding: Successfully reinforced the University of Michigan Health System’s brand identity across all elements of the handbook, ensuring a cohesive and professional look.

Improved Patient Experience: The comprehensive and user-friendly handbook contributed to an enhanced patient experience, empowering them with the knowledge and information needed to manage their treatment and care effectively.