Compuware Virtual Office Kit - Lisa Dion - Brand Marketing, Sr. Graphic Designer
Compuware relocation kit featuring a die cut cast and a desktop reference booklet, a USB drive and a coffee mug for employees transitioning to working remote. 
print design, graphic designer, package design, kit, freelance, art director
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software technology branding design print digital designer packaging software technology branding design print digital designer packaging software technology branding design print digital designer packaging software technology branding design print digital designer packaging software technology branding design print digital designer packaging software technology branding design print digital designer packaging
Category
Archive
Tags
branding, Packaging, Print Design
About This Project

CLIENT: Premier Communications Group, Compuware

 

ROLE: Art Director, Sr. Graphic Designer

 

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

 

Challenge:

Design a comprehensive and engaging relocation kit for Compuware employees transitioning to remote work. The kit needed to include practical items such as a die-cut case, a desktop reference booklet, a USB drive, and a coffee mug, all packaged in a way that reflected Compuware’s brand identity and eased the transition for employees.

 

Solution:

Branding and Design: Developed a cohesive branding strategy for the virtual office kit, ensuring all elements, including the die-cut case, desktop reference booklet, USB drive, and coffee mug, featured consistent design elements and Compuware’s branding.

Die-Cut Case: Designed a functional and visually appealing die-cut case to securely hold all items. The case was crafted to be durable and easy to transport, reflecting the practicality needed for a remote working setup.

Desktop Reference Booklet: Created a handy desktop reference booklet that included essential information and tips for remote work. The booklet design was user-friendly and visually engaging, making it a valuable resource for employees.

USB Drive and Coffee Mug: Designed custom-branded USB drives and coffee mugs to add a personal touch to the kit. These items were both practical and symbolic of the company’s support for its employees during the transition.

Packaging and Presentation: Ensured the overall packaging was sleek and professional. The design emphasized functionality while maintaining a high standard of aesthetics to make a positive impression on employees.

 

Results:

Enhanced Employee Experience: The virtual office kit effectively supported employees in their transition to remote work, providing them with practical tools and resources while reinforcing Compuware’s brand identity.

Positive Feedback: Received positive feedback from both Compuware and their employees for the thoughtful and well-designed kit. Employees appreciated the attention to detail and the practical items included in the package.

Brand Consistency: Successfully maintained brand consistency across all elements of the kit, reinforcing Compuware’s commitment to quality and employee support.