CLIENT: EnhanceScape, The Home Depot

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, Illustrator, Photoshop, InDesign

Challenge:

Develop branding, environmental retail graphics, and print advertising for EnhanceScape, a landscape installation services provider, to be featured in The Home Depot stores. The goal was to create cohesive and eye-catching signage and flyers that promote EnhanceScape’s services effectively to customers.

Solution:

Branding: Established a strong and consistent brand identity for EnhanceScape, ensuring all materials aligned with The Home Depot’s standards and aesthetics.

Retail Signage Design: Designed impactful and informative store signage that effectively communicated EnhanceScape’s services and promotions, enhancing visibility within The Home Depot stores.

Print Advertising: Created visually appealing flyers and print ads using Illustrator, Photoshop, and InDesign, highlighting the benefits of EnhanceScape’s landscaping services and special offers.

Environmental Graphics: Developed environmental graphics that enhanced the in-store experience, guiding customers through the landscape installation service offerings.

Results:

Increased Visibility: Successfully increased the visibility of EnhanceScape’s services within The Home Depot stores, attracting more customer interest.

Enhanced Brand Recognition: Strengthened brand recognition for EnhanceScape through cohesive and attractive signage and print materials.

Customer Engagement: Improved customer engagement and inquiries about landscape installation services, leading to a higher conversion rate.

Positive Feedback: Received positive feedback from The Home Depot and customers for the professional and effective design of the signage and flyers.