NBA Experiences Dropping Dimes Challenge

Nextperience needed a consumer activation for NBA Experiences that could hold its own next to the game itself: strict NBA brand guidelines, crowds to attract and keep, and a format that had to travel across multiple NBA events without rebuilding.

A giant, interactive digital Plinko game. Fans scan a QR code in the NBA Events App, watch their name appear on the big screen, and follow a virtual basketball as it bounces toward a prize. Half the slots pay out; the other half read "Blocked Shot." The tension does the crowd-building.

The system was engineered to tour:

• Skinnable. Fully reskinnable to match any event's style guide without touching the game.
• Scalable. From a 15-foot LED wall down to a 74 to 98 inch monitor setup.
• Fast. Small footprint, rapid player turnover, and simple local setup for quick deployment.
• Connected. A custom backend handled registration, gameplay, and automated branded prize emails: concert tickets, game tickets, NBA Store gift cards.

Five events and counting. The activation toured Summer League, the Emirates Cup, and Crossover across 2024 and 2025, drawing thousands of plays at every stop and elevating the NBA fan event experience.