25 Feb Everyday “Bread and Butter” Design

Let’s see your “Ugly Ducklings”. 

“but I just need boring brochures and flyers” and “we only have boring financial client work”. 

The trouble with portfolios:

• ONLY SHOW YOUR BEST WORK
• SHOW YOUR LATEST WORK
• SHOW THE WORK YOU WANT
• DON’T SHOW TOO MUCH (but show everything you can do)

What about the “bread and butter” design work? The work that pays the rent and keeps the lights on? 99% of design work is basic, necessary production work that will never win awards or grace the pages of your portfolio. Without that work, designers might just starve and sales teams can’t sell!

Dear client/employer: “I want need your boring work!”

LD 🎨