CLIENT: North Channel Brewing Company

ROLE: Art Director, Sr. Graphic Designer

TOOLS: Adobe CC, Illustrator, Photoshop

Challenge:

Design visually captivating and brand-consistent outdoor advertising billboard and beer labels for North Channel Brewing Company. The billboard, strategically located at I-94 and North River Road, needed to attract passing motorists while effectively communicating the brewery’s identity and offerings. Simultaneously, the beer labels required a cohesive design that reflected the brewery’s brand and stood out on retail shelves.

Solution:

Billboard Design: Developed a large-format billboard graphic that emphasized North Channel Brewing Company’s unique brand identity and offerings. Utilized Adobe CC tools—such as Illustrator and Photoshop—to create eye-catching visuals and compelling messaging that captured the attention of motorists and conveyed the brewery’s personality.

Label Design: Designed beer labels that maintained consistency with the brewery’s overall branding while differentiating each beer type effectively. Incorporated thematic elements, color schemes, and typography that aligned with North Channel Brewing Company’s image and appealed to craft beer enthusiasts.

Results:

Increased Brand Visibility: The billboard successfully enhanced North Channel Brewing Company’s brand visibility and recognition among commuters and local residents, driving awareness and foot traffic to the brewery.

Community Engagement: The billboard became a local landmark and conversation piece, fostering community engagement and reinforcing North Channel Brewing Company’s presence in the region.