AGENCY: Nextperience

ROLE: Concept Designer/AI Workflow

TOOLS: Google Gemini, Kling, Lumoo AI, Canva

Challenge:

Fans don’t want to watch the moment. They want to be the moment. The most shareable content at any live event is the content that features the fan themselves. Personalization at the point of peak emotion — outside the stadium, jersey on, energy electric — is where the real opportunity lives.

Create an activation that cuts through the noise, generates authentic social content, and captures first-party fan data at scale — without feeling like a brand booth.

Solution:

A real-time AI photo and video experience turning every visitor into a personalized piece of the tournament. The fan pulls out their phone, uploads a photo, and picks their national team. Minutes later, they are composited into a FIFA 26 team kit and broadcast live on a 15-foot LED display.

Results:

3 Deliverables Per Fan: collector card, action video, and live LED moment
10-Second LED Slot: real-time plaza broadcast creating live social proof
48 Nations Supported: full national team kit library for all FIFA 26 participating countries
Full Data Capture opt-in CRM: pipeline integrated into every fan interaction
Infinite Social Reach: 9:16 video optimized for Instagram Stories, TikTok, and WhatsApp
Rapid Deployment: small footprint, quick local setup, modular for any venue size