Explore the Lazy Longhorn case study, a Texas-inspired brand identity crafted for Airbnb hosts. Discover the creative process behind rustic logo design, branding elements, and Western hospitality aesthetics that embody a unique guest experience....
CLIENT: PouchMark ROLE: Art Director, Sr. Graphic Designer TOOLS: Adobe CC, Illustrator, Photoshop, After Effects Challenge: Develop and execute a LinkedIn ad campaign aimed at increasing brand awareness and lead generation for PouchMark in the B2B market. The challenge was to create visually engaging and compelling ad creatives that...
eCommerce platform UX for healthcare promotional product client eLead. Hospital system purchasing websites for brand merchandise....
Flawsome Beauty brand concept for Gen Z, keeping in mind their preference for individuality, self-expression, social consciousness, and internet culture....
CLIENT: Investing Your Values ROLE: Art Director, Visual Designer TOOLS: Adobe CC, Figma, HubSpot Challenge: Position “Investing Your Values” as a trusted and influential platform for Socially Responsible Investing (SRI), Environmental, Social, and Governance (ESG) considerations, and Faith-Based Investing, targeting investors and investment bankers. Solution: Research: Conducted an in-depth industry study...
CLIENT: Nextperience, Credit Karma ROLE: Visual Designer TOOLS: Figma Challenge: Create a user-friendly consumer registration experience for Credit Karma’s brand activations at events, including a sweepstakes microsite for a Houston Rockets promotion. The goal was to ensure secure data handling and effective lead generation. Solution: Consumer Registration UX: Designed an intuitive...
Optimize your B2B tech marketing efforts with advanced marketing automation solutions. Implement automated workflows, templates, emails, and landing pages to drive lead generation and conversion. Enhance efficiency and ROI with cutting-edge marketing automation strategies for B2B technology companies....
Press kit design for Corvette Stingray 50th Anniversary debut at the NAIAS. Embossed metallic foil sleeve, varnished magnetic closure case. Embossed foil booklet cover, USB drive with limited numbered plaques with production vehicle emblem. AGENCY: Premier Communications Group...
CLIENT: Beaute de Maman, Michele Brown MD ROLE: Art Director, Sr. Graphic Designer TOOLS: Adobe CC, Illustrator, Photoshop, InDesign Challenge: Develop a cohesive and appealing brand identity for Beaute de Maman, emphasizing its unique position in the beauty market catering to pregnant women and mothers. Solution: Brand Identity: Created a sophisticated...
CLIENT: EnhanceScape, The Home Depot ROLE: Art Director, Sr. Graphic Designer TOOLS: Adobe CC, Illustrator, Photoshop, InDesign Challenge: Develop branding, environmental retail graphics, and print advertising for EnhanceScape, a landscape installation services provider, to be featured in The Home Depot stores. The goal was to create cohesive and eye-catching...