04 Nov 2023 Creative Campaign Watch List
A holiday marketing campaign is a marketing strategy that revolves around specific holidays. It usually involves limited-time offers, exclusive promotions, and creative assets. This marketing plan is typically implemented during the “holiday season,” which includes Thanksgiving Day, Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, Green Monday, Diwali, Hanukkah, Christmas Eve and Christmas Day, and New Year’s Eve. However, there are many other special occasions throughout the year that businesses may want to consider for their marketing campaigns. Nonetheless, businesses usually concentrate their holiday ad campaigns on the traditional November-January holiday season due to several reasons.
#1 Bath and Body Works: What’s Your Holiday Story?
#2 Coco-Cola: The World Needs More Santas
#3 IKEA: Early Christmas Sale
Classic and simple.
#4 Amazon: JOY Ride
Excerpt from ADWEEK:
The concept was inspired by consumers’ ideas and traditions, according to Jo Shoesmith, Amazon’s vice-president and global chief creative officer.
“The stories we tell serve as a reminder that sometimes the joy you receive from doing something special for those you love can uplift us all at this time of year,” Shoesmith said in a statement.
Lego: Play is Your Superpower
Lego is encouraging playful competition this holiday season with the launch of an augmented reality (AR) “Snow Throw” snowball throwing contest. Displayed in the store windows of Lego’s New York and London flagship locations, Snow Throw challenges shoppers to fling digitized snowballs to see which city can throw the most, with a live leaderboard in each store helping to keep score.
Past Iconic Seasonal Creative Marketing Campaigns
Starbucks Holiday Cups
Starbucks celebrates the holiday season with their yearly collection of holiday-themed to-go cups. First introduced in 1997, these cups have been capturing the attention of target audience members around the world, helping the company boost brand awareness over the years. The cups feature a variety of holiday imagery for people of different backgrounds, making it more than just a Christmas campaign. In addition to the cups, Starbucks also offers seasonal drink menus, limited-time promotions, and a whole series of Branded Products. These products include cold cups, water bottles, tumblers, coffee beans, and more, all adorned with holiday spirit from top to bottom.
My Past Holiday Campaign Work
PCG Holiday Campaigns
Packaging, e-Mail and Videos for Premier Communications Group holiday campaigns.