I was listening to a recent episode of Six Pixels of Separation – The Podcast where Mitch Joel and Mark W. Schaefer were having an interesting conversation about the new marketing landscape. They were talking about all of the new platforms, devices and technologies available to marketers, when Mark pointed out that augmented reality (blending digital and real) surprisingly isn’t getting much buzz yet. While 2010 was the year social media grew up, Mark believes 2011 will be the year for augmented reality.
I recently had the honor of doing some design and branding work for my brilliant friends over at PromoPix who are jumping into augmented reality in the event marketing and retail entertainment space. At first when they briefed me on the project, I was a little confused by the concept of augmented reality and their idea for video hologram messages. Once I got to have a look at it, I was really excited about the idea. Check it out over at www.hologreetings.com
Being in the custom Facebook application development business, I took notice of a cool augmented reality contest app I stumbled across a few months ago for Dell Streak (no longer online). There are lots of user generated photo and video contests on Facebook, but this was the first augmented reality version I’d seen.
What are your thoughts on augmented reality? Have you found some really cool examples? Please share them here.
More on augmented reality:
How Augmented Reality Works
37 Best Augmented Reality iPhone Applications
10 Awesome Uses of Augmented Reality Marketing
Digital Marketing Guide: Augmented Reality
