Reading: Viral Marketing eBooks

“Marketing Apple – 5 Secrets of The World’s Best Marketing Machine”

I recently came across this fabulous little ebook by Steve Chazin, a former Apple marketing executive. Even though it’s already widely known and has been downloaded tens of thousands of times, I thought it was worth mentioning again here.  I’ve been taking the Inbound Marketing University certification course by HubSpot along with fellow #IMU tweeters, and came across it after attending a webinar on viral marketing presented by David Meerman Scott and downloading his ebook “The New Rules of Viral Marketing”. In it, Steve Chazin says “make your message memorable” and allow customers to sell your product for you. In David’s ebook, he tells us how to “unleash the amazing power of word-of-mouse to spread your ideas for free”.

I’ve enjoyed reading both of these ebooks and hope you will too.