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iKey is a successful business that has perfected the design and manufacture of premium quality keyboards over the past 31 years. Built from humble beginnings in an Austin, Texas garage, iKey’s products are now the leader in the rugged peripherals market, and used everywhere from Air Force One to your local hospital.
iKey manufactures the world’s most complete line of rugged computer peripherals, including keyboards, pointing devices, displays, tablet cases and mobile accessories. They provide excellent, personal customer service and product often ships within 2 to 7 business days from the date
Discovery & Strategy
- Establish a clean and consistant brand identity
- Redesign digital marketing assets, product sheets and industry brochures
- Perform an audit of a large and aging, poorly performing WordPress website
- Implement SEO to increase organic search results and website traffic
- Redesign and expand Google Display Network and PPC keyword ad campaigns
- Improve Salesforce CRM and implement Pardot marketing automation
- Design and build marketing automation templates, emails, lists, landing pages and forms
Design, Audit & Build Digital Assets
The team needed to work together with other stakeholders to deliver results. And deliver we did.
The website achieved an impressive increase in metrics. In auditing and adding key pages to the website, we improved sessions, duration of online visits, decreased bounce rate, and realized an impressive conversion rate.
Implement Pardot Marketing Automation
The team created users, prospect lists, segmentations, landing pages, forms and scoring on Pardot. We created drip campaigns based on targeted industries and directed our Google Display Network campaigns to our iKey and Pardot landing pages and began tracking our conversion results.