Having trouble increasing the click through rates of your email campaigns?
Creative design can improve your click through rates. Techniques such as animation, video and bulletproof CTA buttons can help you reach your email campaign goals.
Struggling with how your email design templates are displaying in all of the different email clients (Gmail, Yahoo, Outlook)?
An experienced email designer can help you program and test how emails look in these desktop clients as well as on mobile devices. 50% of emails are viewed on mobile devices. If your emails aren’t mobile responsive or designed with mobile in mind, your click through rates may be lower.
Email content best practices
Obviously, you know it’s important to send killer content in your marketing emails. But what you might not know is that how you design your content might even be more important than the content itself. The most successful email content is designed in a way that encourages engagement with your reader.
Important stuff first
Getting people to open your email is hard enough, but if they have to scroll to get to the point? Forget it.
People will only read your email based on the first thing they read or see. Start your email design with the important stuff. Get your important messaging across, even if your audience only reads the first sentence.
Make sure your email has one focal point and call attention to it. If you have too many conflicting messages, your reader is going to get confused about what your email message.
Short and simple
If your email scrolls on and on for days, they’re not going to read it.
Get to your point, and get to it quickly.
People don’t actually read your emails. They scan them to see if there’s any useful tidbits of information, and then they go away.
It’s the way people digest information on screen.
Use headers and bullet point and short paragraphs. Avoid large blocks of text.
Everything in your email should link including images and text.
Make everything clickable, not just a simple click here CTA.
How do you get results? You ask for them.
Make sure your call to action (CTA) is clear so your readers know exactly what you want them to do. Use design elements, like arrows or buttons, to draw the eye right to the CTA.
How you organize and layout your email design is just as important as what’s actually in it.
When it comes to creating good-looking emails, layout is key. An email that’s too wide just doesn’t work. If your readers have to scroll from side to side on their device to read the content of your email, they’ll click unsubscribe.
Keep your width to 600 pixels to make sure all of your content appears on the screen and make sure your HTML is mobile friendly. Test, test test.
If you’re sending out a newsletter format or have multiple content pieces you want to highlight, you might be tempted to section your content into columns, but don’t.
With the 600px width limit, more than two or three columns feels way to busy.
No one likes to read big blocks of text. It’s visually overwhelming and will remind people of a textbook.
Use text hierarchy, like sub-headers, quotes and font formatting like bold & italics to organize your copy and visually organize important points.
If your email only works on a desktop, you’re missing out on a ton of opportunity. So many people read their emails on their phones, and if your email isn’t optimized for mobile, it’s just going to look like a mess.
Make your email design is fully responsive. Your readers should have a positive, well-designed email experience on whatever device they’re using.
Add a “view in browser” link. That way, if all else fails and your email still looks bad on their device or email client, they can still access your content.
Even if your content is amazing, if your email looks bad, people won’t read it. If you want to see results, you’ve got to deliver a well designed email.
Use images wisely
Images can definitely add to an email, but there’s something to be said about too much of a good thing.
Don’t use too many images or your content might get lost. Never lead with an image unless it’s your logo. Make sure you include some content first so your readers know who you are and what your email is about. If you’re using a lot of images or photos, keep the rest of your design simple.
Color is one of the first things people will notice when they look at your email, so you want to use it well. Use complementary colors and keep your palette to two or three colors to avoid visual noise.
Use different colors to separate the header, content and footer of your email.
White space helps to visually break up your content in a more digestible way.
Use white space to make your email feel more spacious, bring attention to important messaging, make your text and visuals pop, and really just make the whole design less cluttered.
Make sure you size them correctly for your email template. No one wants to see a distorted or out of shape graphics. You can also add CSS styles to images to make sure they display correctly in clients that support alt tags (Outlook the exception).
An experienced email designer can also help you avoid the spam folder
By recommending a good copy to image ratio and spam filter triggers, your email designer can help keep your emails out of the spam folder!