Twitter was the real game winner during the Super Bowl this year. It was more entertaining to watch than the actual game. Notably the ad analysis by the hashtag #3percentsb that addresses the core issue that only 3% of all creative director roles in advertising are held by women.
In juxtaposition VW received flack for featuring all male engineers in their 60 second Wings spot where a father tells his jaded teenage daughter that “every time a Volkswagen hits 100,000 miles, a German engineer gets his wings.” while small business toy startup GoldieBlox beat out more than 15,000 rivals in a contest run by Intuit to produce an ad featuring a hoard of little girls turning their boring pink toys into a rocket and launching it into space. VW responded with a YouTube video featuring a female engineer receiving her wings.
“In a world where men largely outnumber women in science, technology, engineering and math…and girls lose interest in these subjects as early as age 8, GoldieBlox is determined to change the equation. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys”. By designing a construction toy from the female perspective, we aim to disrupt the pink aisle and inspire the future generation of female engineers.” Visit their web site www.goldieblox.com
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