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Mobile devices are always on and accessed everywhere. Portability makes mobile more personal and unlike any other form of media. There is an opportunity right now for your brand or business to get ahead and not get left behind.
Facts on mobile’s growth:
As mobile devices become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. Mobile search and mobile web are a good entry point for marketers just getting started with mobile campaigns. In 2011, Forrester predicts that marketers will take the training wheels off mobile programs and start investing in cohesive mobile marketing strategies.
From SMS ads to location-based check-in deals and mobile bar codes, mobile marketing opportunities require new creative and new thinking on how to best use them. The biggest challenge is understanding how these mobile marketing opportunities are best integrated with other mediums and overall marketing strategies.
Unlimited mobile marketing possibilities:
- Mobile Web
- Mobile search
- SMS (text messaging)
- Mobile advertising (banner, interstitial, video)
- Mobile apps
- Mobile bar codes (QR)
- Mobile commerce & shopping
The more you integrate your mobile and wireless marketing efforts into the overall marketing mix, the better your results.
- Event sponsorship activation (photo blogging, offers, polling, lead generation)
- Real-time loyalty
- Promotions and games
What’s your plan to integrate mobile into your overall marketing strategy?
Google’s Mobile Advertising Right Now:
More on mobile marketing:
Are ad agencies holding up mobile advertising?
When Mobile Eats The Internet’s Lunch
Making Mobile Work for Your Brand: Five Expert Tips (free AdvertisingAge registration required)
How to create a mobile marketing strategy map