The Brand Gap
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What role does graphic design play in branding today? This presentation is an excellent example of graphic design’s role in communicating messages by Marty Neumeier, author of The Brand Gap, Zag and The Designful Company.
The Brand Gap deck is one of the best presentations on branding I’ve seen. Although it’s long, it can get the point into the thickest of skulls. Simply dismisses the misconceptions and moves forward with the concepts.