It’s beginning to feel a lot like Christmas designing the annual Premier holiday campaign.
The year’s mail piece includes a 12″ x 18″ poster delivered in a kraft mailing tube along with a package of Premier branded crayons to support the message behind this year’s Draw Outside the Lines theme. Premier will be donating art supplies to Metro Detroit schools in need this year through DonorsChoose.org.
Another great idea by owner and creative director R. Fossano.
I proposed a video scribe animation to be posted on the Premier blog, an integral part of the campaign, that is also delivered via email.
Creative Director: R. Fossano
Copywriters: M. Fossano, S. Severini
Designer/Video Producer: L. Dion-Struebing
Voiceover: M. Fossano